5 B2B Sales Tools Your Team Needs for Rapid Growth
While email continues to be the top choice for lead nurture and
customer onboarding, emergent communication channels and media
formats are slowly changing the game.
Video, for instance, went from being a useful part of a strategy to a
A newer and more focused emphasis on customer
engagement is also reshaping the way companies interact with their
clients, as sales, marketing, and customer success continue to merge.
This increased focus on longer-term, customer-centric sales
relationships means that many B2B firms will need to change their
marketing and lead generation strategies.
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