Should You Fake it ‘till You Make It?

Become a reporter. Not a teacher, a reporter…

I was on an online marketing forum the other day, looking at a thread started by someone who needed advice.
It seems they wanted to know how to make their first $1,000 online.
Good question, right?

A lot of people want to know that, and there are plenty of marketers
out there willing to give advice on how to do it – marketers who have already DONE it, by the way.


But here’s the rub – this particular individual had an ad in his footer.
And his ad read, “How to make $10,000 a month.”
Ouch!
Here’s someone selling a program on how to earn $10k when he needs advice on how to earn $1k. His FIRST $1k.

Should You Fake it ‘till You Make It?

Busted.
Naturally, the responses he was getting were not polite, nor should they have been.
Here’s what he could have done instead, and what I recommend anyone do who is just starting out in the Internet Marketing niche:


Become a reporter. Not a teacher, a REPORTER.

Find out what is working for others, and then report on it to your own readers.

Don’t try to fake it until you make it. Don’t pretend to be the expert. Instead, simply be a fellow student of internet marketing, walking side by side with your readers and pointing them to the real EXPERTS who are making the real money.

This is actually a spectacular way to develop rapport with your readers. You are essentially saying, “I’m just like you, and you are not alone. Let’s take this trip together and side by side, we’ll build our successes.”

I would join with ANYONE who gives me that message.
As to the bloke who wants to teach me how to make $10k per month when he hasn’t made his first $1k, he can go jump in the river. I’ll never join his list and I’ll never buy a product from him, either.

Be honest. By yourself. And don’t try to fake it until you make it – people will see right through you, even if you’re smarter than this guy (and I know you are.)

There was a guy – or probably a lot of guys, but I have a particular one in mind – who crept onto people’s property to take photos of himself standing in front of their expensive homes and cars.

He used these photos to boast how much money he was making, so he could sell his programs to unsuspecting students.
And he got arrested for it.
In a nutshell, he tried too hard. He pretended to be something he wasn’t, and naturally, he got found out.

You don’t need to do that!



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