Your post’s content isn’t the (only) reason for the low engagement level.
Research shows that from all the different types of Facebook posts (photos, videos, links, questions, status updates, etc.), links are the least effective ones.
And yet many brands continue to post links, often as the main type of posts on their Facebook Pages.
This graph from TrackSocial demonstrates the differences in usage and engagement of the various Facebook post types…
When you run a Facebook Page for your business, one main goal is to drive traffic to your website. You do this by posting links to selected pages on your website. Easy, right? Simply copy and paste the URL and wait for the clicks. Not really. Facebook marketing is an ever evolving art, and sharing links is no exception.
You have three different ways of sharing links at your disposal. Each comes with pros and cons. So, let's take a closer look…
Think twice before sharing a link.
If you must post one, improve engagement and/or reach numbers by following this advice…
Tip #1: Do you want to achieve more likes and shares? Find an eye-catching image to post with your link. Upload your image and weave the link into the image description.
Tip #2: Do you want to achieve a higher reach number? Make a simple text status that contains your link.
How do you do that?
Type your text with the link into the status update box. Before you post, remove the automatically generated link preview by clicking on the “x” in the top right corner of the link preview.