13 Essential Marketing Quotes from Stephan Iscoe

It’s never about you and the products YOU want to create. It’s about your audience and satisfying what they want.  “The best marketing doesn’t feel like marketing.” – Tom Fishburne, Founder of Marketoonist “The consumer is not a moron; she is your wife.” –David Ogilvy, the Father of Advertising, FounderContinue Reading

Know your numbers to make money as an affiliate marketer

But know your numbers to make more profits… Smart and savvy entrepreneurs all throughout history have understood the importance of “knowing your numbers” when it comes to business mastery. And while hammering the essentials and foundational elements of getting all of your numbers right – and knowing exactly what theyContinue Reading

A confused mind always says no...plus Hick's Law

A confused mind always says no. Are your prospects not getting back to you? Psychologists describe the time it takes for a person to make a decision as a result of the possible options they have; increasing the number of choices will increase the decision time (Hick’s Law).Continue Reading

Stephan Iscoe Top 5 B2B Sales Tools for Rapid Growth

5 B2B Sales Tools Your Team Needs for Rapid Growth While email continues to be the top choice for lead nurture and customer onboarding, emergent communication channels and media formats are slowly changing the game. Video, for instance, went from being a useful part of a strategy to a centralContinue Reading