Quick Recap: Backend Sales
Just as a refresher: there are 3 things you need to consider when creating backend sales…
First, trust. “I know his products after the first two, so I
know my money will be well spent.” Don't even think about doing
this if your products aren't the best you've ever created or
you'll fail, and your freebie hunters won't become your
Second. I don't give up my free time for anyone to sit me down
in front of a computer or in a room and hard sell me (and I
wouldn’t expect you to either). If you tell me I'm going to get
something from your entry level products, I want to get it.
Whatever you do, whenever you do it, make sure your low priced
or entry level products which only produce resources, not
profits are good, and are real products, not just glorified sales pitches.
Third and finally, this should show you how things progress in
quite an obvious way.
Freebie -> Low price product -> Higher priced -> Premium priced.
Whatever product you're selling online, if you've created it yourself,
I highly recommend you follow this sort of pattern here, simply because it works.
The 100k Blueprint
Now, one small point I want to get out of the way is this is
just a basic model that has been successfully used many times
for many years.
It doesn't mean you have to stick to it exactly.
You can add in or cut out as many steps as you like if it's
relevant to your product and suits your situation.
I would, however, suggest that you start off with a similar pattern, as it
is a good optimal starting point for pretty much any product
I've seen being sold, and launched myself lately.
Next, comes the big part.
Those two examples of the different types of backend sales are great,
and they do indeed demonstrate the type of effect we're going for in
your online marketing here.
What I'm going to do now for you, is take each type of
product, from the free one, all the way up to the really high
ticket one and talk about them to you in direct relation to the
five primary resources and online marketing we discussed
earlier, and the goals, problems, solutions and most importantly
what each stage grants you in terms of these marketing resources.
Ok, first up in this chain of events we have the free product.
This is something that you're going to be giving away that will
generally be related to your final high ticket item, even if not
directly, you need to be making sure that you're attracting the
people that are going to be interested in your higher priced
product and your target market.
Now obviously, seeing as this product is free, the goal isn't to make you a huge amount of cash.
What you will find though, is this is the area that will be exposed to
the most amount of people and will start you down the road to building all five of your resources, but initially, before you move on to the next stages, it'll only be building your mailing list.
There's nothing to buy yet, nothing to promote, so there go the JV, long
term and short term customers ideas.
Eventually some of these people may develop into these resources, and cash in your pocket, but for now, that's not what we're after.
A simple entry level product that will build the numbers that you can promote to for free.
They won't be the most targeted in the world either, remember your previous customers are far more likely to buy from you again than these people to start buying from you, but it's still important as a starting phase.
Gotta start somewhere, this is where.
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