The online marketing sequence you use to promote your product or service on the internet can make a massive difference in how successful you are at making money online.
There are four basic sequence methods that most people use. And I’ll show you which ones are the most profitable and the most effective in building a sustainable business online.
One of the biggest mistakes that I see new internet marketers make when they first start marketing online is sending their visitors directly to a sales page. I know it seems like this is the most logical thing to do. But it’s not and here’s why.
We’ve all heard this before. You have less than three seconds to capture the attention of your visitor before he or she decides whether or not to stay on your site and find out more about what you have to offer or to click away and move on to the next website in search of something else that will keep their interest.
If you send visitors directly to a sales page, you are reducing your chances of converting them to a one-shot proposition.
The second and more common sequence is to send traffic to an optin or “squeeze” page which requires your visitor to enter their information, such as a name and email address, before sending them to the main sales page. This page is connected with an autoresponder which allows you to send follow up emails to the visitor long after they leave the initial web page.
This is obviously a much better strategy and significantly increases the number of opportunities you have to sell multiple products to your visitor in the future.
The third sequence that many online marketers use is to send website traffic to a “pre-sell” page which can significantly boost the number of conversions by highlighting specific benefits and offering what appears to be a more objective review of the product or service prior to sending the prospect to the main sales page.
This method also helps to reduce what I call the “bling factor” where prospects are often put off by the high-end graphics on many sales pages that look similar to so many other sales pages they’ve seen on other sites.
Some pre-sell pages offer a “review” where similar products are evaluated side by side with the product you are promoting on the main sales page. These types of review sites are extremely powerful in helping visitors to make a decision to buy your product or service even before seeing the actual sales page.
The fourth and final marketing sequence, and the one I recommend to get maximum results from your website traffic, is a combination of methods two and three. Using both a squeeze page and autoresponder in conjunction with a pre-sell page before sending your visitor to the main sales page increases your chance of making the initial sale while also being able to send follow up emails to promote both the offer you are making on the site as well as additional offers in the future.
