business « Stephan Iscoe

Are You Losing Your Best Customers and Prospects?

Posted by Stephan Iscoe in Marketing on Monday

A Simple System to Boost Sales By 20%

Over 50% of new businesses fail within five years and there’s an alarming increased drop-out rate now for established businesses.

You lose customers because they either forgot who they dealt with last time they made a purchase or because they received some kind of promotion from one of your competitors and decided to check it out.

You need to be constantly reminding your customers that you are the best at what you do.

Follow up is an integral part of your success. When you follow up, it shows you care and strengthens your relationships.

You build trust and mind share when you consistently follow up with your customers and prospects.

And repetitive follow-ups with the people who contacted you will boost your sales, increase customer loyalty and provide you with a source of endless referrals.

Customers want to do what makes their life easier, not yours. If the customer is constantly reminded of positive experiences with YOUR company then they won’t have to waste their time doing research and ‘shopping around’.

Tips for Highly Effective Follow-up:

People will get back to you only if they remember you – and folks are 10 times more likely to remember you if you make them feel special and important.
Cards with unique photos and your personal message will get saved, displayed and remembered long after the emails are deleted and the sales brochures are trashed.
To be remembered, you must reach out regularly and show your appreciation with a personal message.
Spend your time building your network and use an automated system that makes it easy to send personalized cards and gifts.