Marketing through Social Media channels certainly has its attractions (it’s new, bright and shiny!), and also social marketing has its share of pitfalls.
One common small business mistake is failing to balance the personal and business side of social media communications – always selling, or always sharing too much personal information.
But the worst, most fatal mistake may be marketing on social channels at all…
Especially if you’re putting all of your eggs in the Facebook-Twitter, social network basket.
Many people have flocked to the social networks to avoid being pitched to and being bombarded with advertising.
Social networks are great for starting conversations, reconnecting and building new relationships.
So start testing those ‘friend’ connections: Are they real?
Now test your relationship building: How many ways do I use to reach this person?
Long-term business success is built on the strength of your relationships and referrals from those relationships.
Before you waste any more time building a Social Media Empire, ask yourself:
What would your Marketing Plan look like if Facebook shutdown tomorrow?
I’d love to hear what you come up with:)
